Advertises products, services, or events the customer may like.You will very likely be rejected if your template: It should fall under one of these categories: account update, alert update, appointment update, issue resolution, payment update, personal finance update, reservation update, shipping update, or ticket update Ensure you chose the most relevant template category for your use case.Ensure your HSM actually fits the use case you have submitted.Your use case complies with WhatsApp's Business Policy and WhatsApp Commerce Policy.Verify that your message formatting is correct.To increase your chance of approval make sure that: In other words, WhatsApp cares more about the value you will be providing to your customers rather than the value they are providing to your business.Īnd so, promotional and sales-oriented HSM submissions will be rejected - no exceptions! To be able to send users automated notifications, you need to format message templates in accordance with WhatsApp policies which are strongly user-centric. Let’s look at all those rules that make them so structured! In this sense, HSM templates are quite a revolutionary step in the history of WhatsApp as well as one of the most attractive advantages of WhatsApp API. (Optionally) Multi-Lingual (the templates allow you to pre-design the same message in multiple languages to connect with users in different countries)īefore the release of the API solution, you could only send up to 256 messages at once to a designated group or broadcast list. ![]()
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February 2023
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